Most Photographers Are Leaving Thousands on the Table
Are You One of Them?
If you're overworked, underpaid, and tired of clients ghosting you after asking your prices… it’s not your talent. It’s your strategy.
Welcome to The Profit Catalyst!
A 6-month transformation program built to help photographers like you finally get paid what you're worth… without begging, discounting, or burning out.
What You Get Inside The Profit Catalyst:
This isn’t a YouTube hack or recycled fluff. This is a proven revenue framework used by 6-figure+ photographers who work less and earn more. Here’s how we do it:
Brand Story
Craft a story that clients feel. People don’t buy photography—they buy emotion, status, and certainty. We help you build a story that sells before you ever pick up the phone.Brand Messaging
Forget “I capture memories.” That doesn’t sell. You’ll learn how to speak in a way that grabs attention, builds trust, and commands premium rates—without sounding salesy.Pricing & Packaging Masterclass
Undercharging is a disease. This masterclass rewires your entire pricing psychology and shows you the packaging strategies that quietly add thousands to every booking.
Lead Conversion Mastery
The difference between struggle and scale is in your sales process. Learn the word-for-word methods top closers use to convert without chasing, begging, or giving discounts.
Psychology of the Conversion
Sales isn’t about pressure—it’s about precision. We’ll show you how to trigger “yes” responses using real buyer psychology, even with high-ticket offers.
The Client Journey & Experience
Great experiences create loyalty, referrals, and repeat sales. You’ll learn how to turn your client journey into a growth engine (without extra work).
Marketing Mastery
No more random reels, lifeless posts, or wasting money on ads that flop. You’ll build a custom strategy that attracts high-value clients on autopilot.
The Psychology of Websites
Your website is either closing deals—or silently killing them. We’ll fix that. Learn what to change so your website speaks directly to the decision-making brain.
Amy L (Women’s portraits, boudoir and weddings)
After years of attending conferences, learning techniques & systems from many different educators, and building processes on my own has been daunting. I needed someone to help me put all the pieces together. Hiring Joey as my business coach has been the best decision for my growing business. After working together only a few short months, I can already see the difference it is making in my business. We've discussed business systems, sales, branding, and photography styles.
Knowing I have someone to guide me through all the rough stuff, and building a profitable sustainable business is invaluable!
I am more confident with my business model & direction, thanks to Joey!
Gary and Tracy (owners of 2 photography brands and a wedding venue)
Joey has been coaching us for a little over a year.He has been a tremendous help with our photography business. He has helped us build consistency throughout our website, marketing, messaging, confidence, pricing and workflows. This has proven invaluable for our client experience, which has directly affected our bottom line positively. Joey has helped shape our brand to be more in tune with who we are as a husband and wife wedding photography team. He is now helping us separate our boudoir brand from our wedding photography as well as build another business. We trust him completely. We will continue using him as a mentor in the foreseeable future!
🎯 What's Included
✅ Lifetime Access to The Profit Catalyst Curriculum
✅ Monthly 1-on-1 Coaching Calls with a business strategist
✅ Two Group Coaching Clinics per Month for real-time breakthroughs
✅ Private Community with peers and experts
✅ Custom Tools & Templates to execute faster
🚀 Introducing The Profit Catalyst Method
A simple but powerful strategy that changes how clients see your value—so they happily pay premium prices. Inside this free masterclass, you’ll learn:
✔️ Why clients say “too expensive”—and how to flip their thinking instantly.
✔️ How to confidently raise your prices (without fear of rejection).
✔️ The small pricing tweak that helped John 3X his wedding photography income.
✔️ How Sarah went from $500 per session to $3,000+ without losing clients.
✔️ The step-by-step system to transform your pricing—without working harder. This isn’t a random tip or trick. This is a proven system that gets results.
Teresa & Art Acosta
TeresArt Photography
Joey is a great mentor for our business. His mentoring style is very unique, because he teaches how to use the psychology with the client.Since we contract Joey our business double the sales. Anytime we talk to a client, they leave very happy and satisfied with the options that we offer to them.I can call Joey Thomas the 5 star MENTOR. Thank you Joey!
Kobie and Tyler (they taught at a conference for the first time this past year)
Working with Joey has been a tremendous honor for us. Joey has an incredible ability to make you think differently about your business and challenge you in a way that makes you better, and ultimately makes your business better. We learned so much from our time coaching with him and he'll be exactly who we turn back to every time we need a better sense of direction and accountability.
The Truth:
If you're not booking premium clients—it's not your fault.
But it is your responsibility to change it.
🚀 Ready to Become the Photographer Clients Gladly Pay More For?
Melanie S.
Working with Joey has been incredible for my business! He is so incredibly knowledgeable on so many topics. From our first one on one session together, he completely helped me to plan and shape my first bridal show as a portrait photographer. This was my most successful show! Some then we have covered all topics on the spectrum, really focusing on my website and pricing. If you want to get into the nitty gritty and learn the psychology behind client sales, Joey is your man. He taught me so many techniques that now have carried over to my sales and client experience. He is a fantastic mentor in many facets.
ABOUT JOEY
Joey Thomas is an award-winning entrepreneur
, nationally published photographer, speaker, and trusted business coach. With a background in Psychology and extensive experience in corporate training and development, he brings a unique understanding of consumer behavior—helping business owners master sales psychology, client experience, pricing strategies, and seamless workflows.
Having generated multiple 7 figures in photography sales, Joey has firsthand experience in building a thriving, profitable brand. His deep expertise in photography, print sales, and high-value client relationships gives him an edge in teaching entrepreneurs how to elevate their pricing, increase sales, and create sustainable success.
A passionate educator, Joey teaches business masterclasses both locally and internationally, sharing real-world strategies through publications, webinars, and industry platforms. His mission is to help entrepreneurs shift from a “Money Mindset to a Meaning Mindset”, unlocking their ability to attract, convert, and maximize profits while creating lasting impact.
Beyond his work, Joey takes pride in being a devoted single father to two amazing kids—proving that success isn’t just about business, but about building a meaningful life.
🧠 Not a Fan of Self-Paced Learning?
You’re Not Alone. That’s Why We Offer Something Deeper.
If you’re the kind of person who wants accountability, customization, and real-time implementation—not just information—you may be a fit for our 1-on-1 Executive Coaching Program.This isn’t just education.
It’s guided transformation.While The Profit Catalyst gives you the tools and the education, this private coaching option gives you the tailored blueprint, real-time collaboration, and direct support you need to rebuild your business from the inside out… with guaranteed results.
Strategic marketing insights tailored specifically for wedding and portrait photographers.
Here’s What Executive Coaching Looks Like:
✔️ Deep-Dive Strategy Sessions | Together, we’ll dissect your pricing, offers, client journey, messaging, and marketing with surgical precision.
✔️ Real-Time Workshops | We don’t just talk about what to fix—we fix it on the call. Live. Together.
✔️ Unlimited Support Access | You won’t be left guessing between sessions. Need eyes on a sales page, ad, or package? You’ll get it.
✔️ Momentum Checks | You’ll never feel stuck again. Progress is tracked. Action is non-negotiable. Results are the norm.
This is for photographers who are serious about scaling faster, earning more, and building a business that doesn’t just look good online—but performs in the real world.
Megan A.
Always one of the best speakers, his classes are gold, lead conversion class.
Stephanie L.
Easily the most informative instructor I had. I was in 3 of his classes and learned something new in each one
James D.
I always find value in Joey's classes. I would recommend anyone take his business classes
Carl
Joey is a gem of a person and truly wants all to succeed in the craft of photography and business
Toni K.
Your website is killing your business! If there was a class tailored specifically to me, this is it! Amazing teacher and priceless information 10/10 highly recommend
Chris H.
Oh my goodness where do I start, my wife took several pages of notes as she sees now the need to completely redo her website with all of the tips and advice he gave. Great information on your website layout affects the mood of your website viewers.
Mark
Class was on upping sales! Took away a lot of business information! Lots of points to implement- valuable class!
💼 Executive Coaching Is By Application Only
Because of the high-touch nature, we only work with a select number of photographers at this level. If you’re ready to turn knowledge into profit and get hands-on transformation, this is your next move.